Monday, 19 March 2018

Jameson whiskey and Bowmore whiskey on YouTubE BY MANJOT SINGH


Jameson whiskey and Bowmore whiskey on YouTube-
 How often does each whiskey company upload a videos-?
 Jameson whiskey are active on YouTube but not the like Facebook and twitter. The video which they post the last year on April 3, 2017. This video is around 4 minutes and it’s about whiskey in the jar. Jameson whiskey post the video once in a year or sometime twice a year.
Bowmore whiskey is less active on YouTube as compared to Jameson whiskey. The last video which they post was on December 1, 2016. This video is about the Black Bowmore flavour which is 50 year old. They usually post the video after one year not every year.
What types of content does whiskey companies post?
Jameson whiskey use a different kind of content on YouTube such as, when the new product arrives, How to make different flavour drinks, about the story of the john Jameson.
Bowmore has a variety of content on YouTube. It’s about the Cask collection of whiskey, Bowmore Fies Ile festival, and videos about behind the scene of new Bowmore film.
In the description area what kind of content is included?
Jameson whiskey- in the description area include summary about brand and they give caption about the videos. Moreover, they provide the info about the brand and also about the timing of the videos.
Bowmore- they include same as Jameson such as summary, link, timing of the video and what the video about.
Successful videos of Whiskeys on YouTube
 The recent Jameson whiskey successful video about “Whiskey in the Jar”. This video shows the performance on song. It got 505K views, 3K likes, and 113 comments. Here is the link for this effective video-  https://www.youtube.com/watch?v=pYxCnLspwPw
The recent successful Bowmore video is “Bowmore small batch release animation”. The video is about the small batch in which it shows that no one liquid better showcase the tranquility and elegance of the island. It got 11K views, 48 likes with 2 comments. Here is the link for this video- https://www.youtube.com/watch?v=pIKbYUUqa1k
What the reason that why these videos are very successful-

The Jameson whiskey successful video is “Whiskey in the jar”. This video is successful because the famous singer Nathaniel Ratliff performance on St. Patrick’s Day and people love this video very much.


Bowmore whiskey’s successful video is “Bowmore small batch release animation”. The video is successful because we can find amazing to think how the ancient Scotch Distilleries are dependent on American Bourbon Distilleries and The Spanish Sherry Industry.

8 comments: