Thursday, 29 March 2018

JP wiser v/s johnnie walker content marketing by gurvinder singh

BLOG #5
Author: Gurvinder Singh
CONTENT MARKETING

Johnnie walker has uploaded on post in their Facebook official page in which they have said that if any customer purchase their 750ml bottle from LCBO on new year they can save there 3$ and they got 15k views 161 likes and 21 shares on this post. This is the link for this post.



·    My content marketing campaign

I will come up with the plan that in which if someone brings 6 empty bottles of johnnie walker and can get 1 bottle free of cost so that the people can be attracted towards their brand and can have more sale. I want to launch this campaign in the month of Christmas because it will be near the new year and people are on vacations and people will prefer to drink whiskey more on this time and I will promote this on my YouTube channel and Instagram. So people can get this update easily and can go through it if they like it and sales can go heigher.