Sunday, 25 March 2018

CONTENT MARKETING BY MANJOT SINGH


Content marketing:
As per view Jameson whiskey have been most successful in this field. My idea is to expand more business by launching new products. In this way Our Company will earn much profit. We already have a big customer collection and now I want to expand our customer collection. So here are some ideas which i am going to explain but before that I want to disclaim that “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.

·        I am going to create the campaign for Jameson whiskey brand.

·        My main goal is to earn much profit and expand our business. I thought we have to make some different flavours in which we are going to change the bottle design for different festival like we are making unique bottle design but only for limited time. By this people will more get more attracted when they see our bottle in the stores or on internet sites.

·        Audience: Our main target is adult and people above 40 because adults are more like to drink the alcohol in this way we try to collect the audience which is above 25.

·         There is unique design bottle of Jameson:

    
·        Our main goal is to get customer in huge numbers like we are creating our website, and fan page on Facebook. In which like every day we add some new post about our whiskey for just let the people know about our product. Facebook page and official site is used to keep in touch with customers and we will get views from customers which is easy way to fulfill their needs.

·        Our company will launch this product on Christmas like people are enjoy this day and drink with their friends so this the good time to launch our product. I don’t think that any other day is good to launch our product.

·        Our product will surely get the audience and attract the people because we are going to make unique bottle design for Christmas with different flavour which attract the people. This is our main objective to earn much profit and get more customers.

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