Thursday, 29 March 2018

JP wiser v/s johnnie walker content marketing by gurvinder singh

BLOG #5
Author: Gurvinder Singh
CONTENT MARKETING

Johnnie walker has uploaded on post in their Facebook official page in which they have said that if any customer purchase their 750ml bottle from LCBO on new year they can save there 3$ and they got 15k views 161 likes and 21 shares on this post. This is the link for this post.



·    My content marketing campaign

I will come up with the plan that in which if someone brings 6 empty bottles of johnnie walker and can get 1 bottle free of cost so that the people can be attracted towards their brand and can have more sale. I want to launch this campaign in the month of Christmas because it will be near the new year and people are on vacations and people will prefer to drink whiskey more on this time and I will promote this on my YouTube channel and Instagram. So people can get this update easily and can go through it if they like it and sales can go heigher.




Monday, 26 March 2018

CONTENT MARKETING BY ARUNPREET SINGH


AUTHOR- ARUNPREET SINGH
CONTENT MARKETING

CONTENT MARKETING CAMPAIGN
·       The Macallan started a campaign named #MAPMYMACALLAN at the start of February. In this campaign, on just had to click the picture of  any Macallan bottle in a beautiful and attractive location and had to upload it with the #MAPMYMACALLAN. This campaign was held on Twitter. The winner would receive entire quest collection of four whiskey bottles for free.

Ø My content marketing campaign

I would like to choose Jack Daniel’s to come up with my content marketing campaign. The Campaign would be named as ‘FLY WITH JACK’.

Ø In this campaign, I would launch special Jack Daniel’s contest edition bottles with a limited quantity.
Ø These bottles would have special labels.
Ø There would be total 10 winners.
Ø Each winner would get a free air ticket to any destination in the world.
Ø The prize would be under the label of bottle.
Ø Audience for this campaign would be whiskey lovers.
Ø I will promote this campaign both on twitter as well as Facebook.
Ø The campaign would be launched in June as it would be good time for someone to fly to  a different part of world to spend some time.




Sunday, 25 March 2018

CONTENT MARKETING BY MANJOT SINGH


Content marketing:
As per view Jameson whiskey have been most successful in this field. My idea is to expand more business by launching new products. In this way Our Company will earn much profit. We already have a big customer collection and now I want to expand our customer collection. So here are some ideas which i am going to explain but before that I want to disclaim that “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.

·        I am going to create the campaign for Jameson whiskey brand.

·        My main goal is to earn much profit and expand our business. I thought we have to make some different flavours in which we are going to change the bottle design for different festival like we are making unique bottle design but only for limited time. By this people will more get more attracted when they see our bottle in the stores or on internet sites.

·        Audience: Our main target is adult and people above 40 because adults are more like to drink the alcohol in this way we try to collect the audience which is above 25.

·         There is unique design bottle of Jameson:

    
·        Our main goal is to get customer in huge numbers like we are creating our website, and fan page on Facebook. In which like every day we add some new post about our whiskey for just let the people know about our product. Facebook page and official site is used to keep in touch with customers and we will get views from customers which is easy way to fulfill their needs.

·        Our company will launch this product on Christmas like people are enjoy this day and drink with their friends so this the good time to launch our product. I don’t think that any other day is good to launch our product.

·        Our product will surely get the audience and attract the people because we are going to make unique bottle design for Christmas with different flavour which attract the people. This is our main objective to earn much profit and get more customers.

Saturday, 24 March 2018

JP wiser and johnnie walker on fan page by gurvinder singh

BLOG #4
Author: Gurvinder Singh
Fan Pages
JP wiser v/s johnnie walker

JP wiser fan page

There is only fan page on Face book which has posted many videos about their brand the channel and their link is given below and they do not have ther fan page on any other social media account.

·     Facebook:

This Facebook page is made by anyone who is JP wiser lover and they have 163 followers and 163 likes on their page. They have uploaded many posts on this page and they have also uploaded many posts in which they have promoted JP wiser wiskey.





This is the link of the video uploaded by the trenny and C
YouTube channel and they are tasting the whiskey and giving the review of the whiskey and also they showed the bottle infront of the camera how you can open it in good way and they promoted it very well but still got only 8 likes on there video because it is uploaded recently. 



JOHNNIE WALKER fan page

The fan pages for johnnie walker and their links are as following:

This Facebook page has 15k followers and 15k likes on their page and have uploaded many posts on their page and also showed their love towards this brand and they also promoted this whiskey by their page.






This is the video by Gench in Action YouTube channel and in this video they have told the story of this brand that how this was made and how it is manufactured and they got 1.7 k likes on this video and 787k views on this post.