SEO AUDIT WORKSHEET
Introduction
Screen Captures of both Brand’s home pages: |
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|
1.
URL:
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https://www.jpwisers.com/ca/
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https://www.johnniewalker.com/en-ca/our-whisky/johnnie-walker-colours/black-label/
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2.
Page Title
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J.P. Wiser's Award-Winning
Canadian Whisky
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Johnnie Walker Black Label Whisky |
Johnnie Walker
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3.
Meta Description
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NONE
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Johnnie Walker Black Label is a true icon. Created using whiskies from
the four corners of Scotland, it is an impressive whisky to share on any occasion.
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4.
Meta Keywords :
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NONE
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NONE
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5. Structural elements:
H1, H2, H3
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H1-
Old Enough to Drink?
H2-
Who We Are
H3-
NONE
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H1-
Johnnie Walker Black Label is a true icon, recognized as the benchmark
for all other deluxe blends. Created using only whiskies aged for a minimum
of 12 years from the four corners of Scotland, Johnnie Walker Black Label has
an unmistakably smooth, deep, complex character. An impressive whisky to
share on any occasion, whether you're entertaining at home with friends or on
a memorable night out. Check your local liquor store to find Johnnie Walker
Black Label
H2-
OTHER SERVES AND WHISKY COCKTAILS
H3-NONE
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6.
Bold/Strong tags and
7.
Italic/em tags
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BOTH NONE
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BOTH NONE
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8.
Alt Text
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none
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Bottle of Johnnie Walker Red Label whisky
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9.
Page Load Time
(estimate or use Moz)
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2 second
|
2 second
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10. Call-to-action:
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Who We Are
Our People
Brand Ambassadors
How It's Made
Whisky Family
Drink Recipes
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OUR WHISKY
JOHNNIE WALKER COLOURS
JOHNNIE WALKER EXPLORERS' CLUB COLLECTION
JOHN WALKER & SONS EXCLUSIVE BLENDS
LIMITED EDITIONS
WHISKY KNOWLEDGE
THE WORLD OF JOHNNIE WALKER
MENTORSHIP PROGRAM
#JWATHOME
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11. Anchored Text:
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How it’s made
Who we are
Drink Recipes
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Homepage Our Whisky
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12. Mobile Friendly:
Yes/No
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YES
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YES
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13. Social Media:
(List all SM icons on the home page.
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Twitter
Facebook
Instagram
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Facebook
YouTube
Twitter
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Google Trends:
Include
your topic, and your two brands. Include
the search terms with your screen capture.
Google Trends Insights:
Johnnie
Walker and J.P. Wiser’s Whisky are among the group with the least interest of
people throughout the year, however johnnie walker leads the latter by slighter
amount. On contrast, Whisky was popular fluctuating from 40-50 % people
throughout the year, rising a little higher towards the end of the year.
Latent Semantic Indexing Keywords:
Johnnie walker
1 Johnnie walker
gold label price
2 johnnie
walker platinum
3 johnnie walker green label
3 johnnie walker green label
4 johnnie
walker red label
5 Johnny
walker red
J.P wiser
1 wiser 150
2 LCBO
3 JP wiser
Whiskey
1 statement whiskey
2 notorious
whiskey
3 notorious
Irish whiskey
4 If my
name was whiskey
5 what is
whiskey neat
Summary:
Brand A’s
strengths are PAGE TITLE
Brand B’s strengths
are META DISCRIPTION
Areas that
need improvement BOLD AND ITALIC TAGS
The keyword
sentences found on the sites were not available on both websites.
Conclusion:
Both brands
were almost same but johnnie walker was above j.p wiser by a small margin.
APA
Citation Sample (in alphabetical order):
Johnnie
walker (2018). Homepage title. Retrieved https://www.johnniewalker.com/en-ca/our-whisky/johnnie-walker-colours/black-label/
J.P wiser
(2018). Homepage title. Retrieved from https://www.jpwisers.com/ca/
Google. (February
2016). Google trends johnnie walker,
JP wiser Whiskey. Retrieved from https://trends.google.com/trends/explore?geo=CA&q=%2Fm%2F038_qx,%2Fm%2F027rj1v,%2Fm%2F082bv
LSIGraph.
(February 2017). LSIGraph keyword generator
[keyword term here]. Retrieved from http://lsigraph.com/
SEOmoz Inc.
(February 2017). MozBar. Retrieved
from https://moz.com/tools/seo-toolbar
