AUTHOR- ARUNPREET SINGH

SEO AUDIT WORKSHEET

Introduction

Screen Captures of both Brand’s home pages:	Brand A	Brand B
1.     URL:	https://www.jackdaniels.com/	https://www.themacallan.com/#
2.     Page Title	Jack Daniel's Tennessee Whiskey | Jack Daniel's"	The Macallan - Single malt whiskies from Speyside
3.     Meta Description	Welcome to Jack Daniel's Tennessee Whiskey. Discover the story of independence, the family of whiskies, recipes and the Lynchburg distillery.	A warm welcome from The Macallan Estate based in Scotland since 1824, our single malt remains the malt against which all others are judged.
4.     Meta Keywords :	NONE	The Macallan, Scottish Whisky, Whisky, Macallan
5.     Structural elements:  H1, H2, H3	H1- EVERY DAY WE MAKE IT, WE'LL MAKE IT THE BEST WE CAN H2- Nearest Green H3- NONE	H1- img src="/aimcontent/assets/Macallan_Logo.png" alt="The Macallan"/ H2- "title" H3- OUR PORTFOLIO
6.     Bold/Strong tags and 7.     Italic/em tags	BOTH NONE	BOTH NONE
8.     Alt Text	NONE	The Macallan
9.     Page Load Time (estimate or use Moz)	2 SECONDS	2 SECONDS
10.  Call-to-action:	·  OUR PRODUCTS  ·  PROCESS  ·  OUR STORY  ·  RECIPES  ·  VISIT US  · VIEW ALL	Change Country ·          ·        Home ·        The Whisky ·        The Story ·        Distillery Shop ·        Visit ·        Newsletter More
11.  Anchored Text:	OUR PROCESS  LEARN MORE OUR STORY  SUBSCRIBE	The  Whisky OUR PORTFOLIO The  Story THE SIX PILLARS The Macallan Quest Colection
12.  Mobile Friendly: Yes/No	YES	YES
13.  Social Media: (List all SM icons on the home page.	FACEBOOK TWITTER INSTAGRAM	FACEBOOK TWITTER INSTAGRAM YOUTUBE

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

We can see that both the brands are almost similar to each other and both are searched quite less as compared to whiskey. Towards the end of the year there was a great sprout in searches of whiskey and Jack Daniel was ahead of  The Macallan by a narrow margin for whole year.

Latent Semantic Indexing Keywords:

JACK DANIEL’S-

1 jack daniels taste tester

2 jack daniels rye

   

 3jack daniels coffee

4jack daniels fire

   

 5 jack daniels coolers

  THE MACALLAN

1 house of cards

   

2aidan macallan

3 aidan macallan house of cards

   

4 mcallen

   

5 macallan gold lcbo

 

WHISKEY-

1 statesman

2 statesman whiskey

   

3 notorious whiskey

   

 4 mcgregor whiskey

   

5 notorious irish whiskey

Summary:

Brand A’s strengths are META DISCRIPTION

Brand B’s strengths are META DISCRIPTION

Areas that need improvement BOLD AND ITALIC TAGS

The keyword sentences found on the sites were good on The Macallan website but not on Jack Daniel’s website.

 

Conclusion:

Jack Daniel’s is just narrowly ahead of The Macallan but the difference is very minor.

APA Citation Sample (in alphabetical order):

Jack Daniel's. © 2018 Homepage title. Retrieved from https://www.jackdaniels.com/

The Macallan Homepage title. Retrieved fromhttps://www.themacallan.com/#/

Google. (February 2016). Google trends. [Jack Daniel’s, The Macallan, Whiskey]. Retrieved from https://trends.google.ca/trends/explore?geo=CA&q=%2Fm%2F021zmy,%2Fm%2F032hk3,%2Fm%2F082bvLSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar