CONTENT MARKETING BY ARUNPREET SINGH

AUTHOR- ARUNPREET SINGH

CONTENT MARKETING

CONTENT MARKETING CAMPAIGN

·       The Macallan started a campaign named #MAPMYMACALLAN at the start of February. In this campaign, on just had to click the picture of  any Macallan bottle in a beautiful and attractive location and had to upload it with the #MAPMYMACALLAN. This campaign was held on Twitter. The winner would receive entire quest collection of four whiskey bottles for free.

https://twitter.com/The_Macallan/status/959426229148573696

Ø My content marketing campaign

I would like to choose Jack Daniel’s to come up with my content marketing campaign. The Campaign would be named as ‘FLY WITH JACK’.

Ø In this campaign, I would launch special Jack Daniel’s contest edition bottles with a limited quantity.

Ø These bottles would have special labels.

Ø There would be total 10 winners.

Ø Each winner would get a free air ticket to any destination in the world.

Ø The prize would be under the label of bottle.

Ø Audience for this campaign would be whiskey lovers.

Ø I will promote this campaign both on twitter as well as Facebook.

Ø The campaign would be launched in June as it would be good time for someone to fly to  a different part of world to spend some time.