SEO AUDIT WORKSHEET
Introduction
Screen Captures of both Brand’s home pages: |
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Brand B
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1.
URL:
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https://www.jamesonwhiskey.com/ca/
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https://www.bowmore.com/
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2.
Page Title
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Jameson Irish Whiskey
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Bowmore | Bowmore Islay Single Malt
Whisky
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3.
Meta Description
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Click here to visit the
home of Jameson Irish Whiskey. Discover the latest news about our Whiskeys,
delicious drinks recipes and events happening in your area. Scroll on in!">
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Founded in Islay in 1779, Bowmore is the home of the world's oldest
Scotch Maturation Warehouse; The Legendary No.1 Vaults">
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4.
Meta Keywords :
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NONE
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NONE
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5. Structural elements:
H1, H2, H3
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H1-"mb-4
mb-lg-0 order-1 order-lg-2">Our doors are<br>wide open
H2-Tis the Season
H3- NONE
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H1-NONE
H2- Unlock the door to a story of <strong>Deeper Character.</strong>
H3- NONE
|
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6.
Bold/Strong tags and
7.
Italic/em tags
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6- NONE
7- NONE
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6- NONE
7- NONE
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8.
Alt Text
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Jameson Whiskey Seal"
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NONE
|
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9.
Page Load Time
(estimate or use Moz)
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2 seconds
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1 second
|
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10. Call-to-action:
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|
|
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11. Anchored Text:
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DICCOVER MORE
TRY IT TODAY
JOIN THE FAMILY
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DISCOVER MORE
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12. Mobile Friendly:
Yes/No
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YES
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YES
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13. Social Media:
(List all SM icons on the home page.
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FACBOOK
TWITTER
INSTAGRAM
YOUTUBE
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FACBOOK
TWITTER
INSTAGRAM
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Google Trends:
Include
your topic, and your two brands. Include
the search terms with your screen capture.
Google Trends Insights:
Provide
Insights. Include one to two sentences
in your own words that outlines the topic and the two brands you compared. Discuss the results you obtained from Google
Trends. What observations can you make
about the search interest in this topic over the past 12 months?
Latent Semantic Indexing Keywords:
Generate a
list of LSI keywords from the LSIGraph Keyword Generator. Search your sites and identify any LSI
Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.
Summary:
Brand A’s
strengths are …………….
Brand B’s strengths
are …………..
Areas that
need improvement ………………..
The keyword
sentences found on the sites were ……………..
Conclusion:
Include a
conclusion that outlines which brand has the strongest SEO and performed best
though the audit. Were there any surprises?
APA
Citation Sample (in alphabetical order):
Brand Name A.
(2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/
Brand Name B.
(2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/
Google. (February
2016). Google trends. [Mascara,
Revlon, Lancome]. Retrieved from https://www.google.ca/
trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5
LSIGraph.
(February 2017). LSIGraph keyword generator
[keyword term here]. Retrieved from http://lsigraph.com/
SEOmoz Inc.
(February 2017). MozBar. Retrieved
from https://moz.com/tools/seo-toolbar
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