Author- Gurvinder Singh

SEO AUDIT  WORKSHEET

Introduction

Screen Captures of both Brand’s home pages:	Brand A	Brand B
1.     URL:	https://www.jpwisers.com/ca/	https://www.johnniewalker.com/en-ca/our-whisky/johnnie-walker-colours/black-label/
2.     Page Title	J.P. Wiser's Award-Winning Canadian Whisky	Johnnie Walker Black Label Whisky | Johnnie Walker
3.     Meta Description	NONE	Johnnie Walker Black Label is a true icon. Created using whiskies from the four corners of Scotland, it is an impressive whisky to share on any occasion.
4.     Meta Keywords :	NONE	NONE
5.     Structural elements:  H1, H2, H3	H1- Old Enough to Drink? H2- Who We Are H3-  NONE	H1- Johnnie Walker Black Label is a true icon, recognized as the benchmark for all other deluxe blends. Created using only whiskies aged for a minimum of 12 years from the four corners of Scotland, Johnnie Walker Black Label has an unmistakably smooth, deep, complex character. An impressive whisky to share on any occasion, whether you're entertaining at home with friends or on a memorable night out. Check your local liquor store to find Johnnie Walker Black Label H2-  OTHER SERVES AND WHISKY COCKTAILS H3-NONE
6.     Bold/Strong tags and 7.     Italic/em tags	BOTH NONE	BOTH NONE
8.     Alt Text	none	Bottle of Johnnie Walker Red Label whisky
9.     Page Load Time (estimate or use Moz)	2 second	2 second
10.  Call-to-action:	Who We Are Our People Brand Ambassadors How It's Made Whisky Family Drink Recipes	OUR WHISKY JOHNNIE WALKER COLOURS JOHNNIE WALKER EXPLORERS' CLUB COLLECTION JOHN WALKER & SONS EXCLUSIVE BLENDS LIMITED EDITIONS WHISKY KNOWLEDGE THE WORLD OF JOHNNIE WALKER MENTORSHIP PROGRAM #JWATHOME
11.  Anchored Text:	How it’s made Who we are Drink Recipes	Homepage  Our Whisky
12.  Mobile Friendly: Yes/No	YES	YES
13.  Social Media: (List all SM icons on the home page.	Twitter Facebook Instagram	Facebook YouTube Twitter

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Johnnie Walker and J.P. Wiser’s Whisky are among the group with the least interest of people throughout the year, however johnnie walker leads the latter by slighter amount. On contrast, Whisky was popular fluctuating from 40-50 % people throughout the year, rising a little higher towards the end of the year.

 

Latent Semantic Indexing Keywords:

Johnnie walker

1 Johnnie walker gold label price

2 johnnie walker platinum
3 johnnie walker green label

4 johnnie walker red label

5 Johnny walker red

J.P wiser

1 wiser 150

2 LCBO

3 JP wiser

Whiskey

1 statement whiskey

2 notorious whiskey

3 notorious Irish whiskey

4 If my name was whiskey

5 what is whiskey neat

Summary:

Brand A’s strengths are PAGE TITLE

Brand B’s strengths are META DISCRIPTION

Areas that need improvement BOLD AND ITALIC TAGS

The keyword sentences found on the sites were not available on both websites.

 

Conclusion:

Both brands were almost same but johnnie walker was above j.p wiser by a small margin.

APA Citation Sample (in alphabetical order):

Johnnie walker (2018). Homepage title. Retrieved https://www.johnniewalker.com/en-ca/our-whisky/johnnie-walker-colours/black-label/

J.P wiser (2018). Homepage title. Retrieved from https://www.jpwisers.com/ca/

Google. (February 2016). Google trends johnnie walker, JP wiser Whiskey. Retrieved from https://trends.google.com/trends/explore?geo=CA&q=%2Fm%2F038_qx,%2Fm%2F027rj1v,%2Fm%2F082bv

LSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar